With the impending shutdown of Google Analytics legacy Universal Analytics product in favour of GA4, vendors have been rolling out updated connectors to support native integration between their tools and GA4. One notable absence from these updates was Microsoft’s Power BI, despite numerous requests from users over the past couple of years to provide native GA4 support. Fortunately, it seems with the June release of Power BI Desktop (version 2.118.828.0), Microsoft have released an updated Google Analytics connector in Power Query (a component of Power BI) which provides beta support for GA4 connectivity. I haven’t been able to find any announcement of this update, rather it appeared on some technical documentation for the Google Analytics Power Query connector on Microsoft’s Learn site.

I’ve been meaning to write something on Power BI for a long time now, and I’m a little late in getting round to writing this, as most of the dust has already settled after Microsoft sent out the first round of invites to the Power BI for Office 365 preview, and a lot of people have produced some amazing work with Power BI. Chris Webb has written a pretty comprehensive review on his blog, as have countless others.

After launching a number of really neat self-service business intelligence plugins and components over the past couple of years, Microsoft has finally announced their complete self-service BI package: Power BI for Office 365. Incorporating Microsoft’s four big self-service BI components of the past year or so; PowerPivot, PowerView, Data Explorer and GeoFlow, the Power BI suite combines these parts into a single, unified offering. Most exciting of all though, is the inclusion of a mobile application for either Windows (I’m assuming Win 8) or iPad, which could very well be the secretive “Project Helix”, revealed at last year’s SharePoint Conference.