With the impending shutdown of Google Analytics legacy Universal Analytics product in favour of GA4, vendors have been rolling out updated connectors to support native integration between their tools and GA4. One notable absence from these updates was Microsoft’s Power BI, despite numerous requests from users over the past couple of years to provide native GA4 support. Fortunately, it seems with the June release of Power BI Desktop (version 2.118.828.0), Microsoft have released an updated Google Analytics connector in Power Query (a component of Power BI) which provides beta support for GA4 connectivity. I haven’t been able to find any announcement of this update, rather it appeared on some technical documentation for the Google Analytics Power Query connector on Microsoft’s Learn site.

Last year, Microsoft added a preview connector enabling Power BI to query Amazon Redshift. This wasn’t publicised as an “official” data source, and took some steps in order to be able to even see the connector in Power BI Desktop. Crucially, you could only use this connector in Power BI Desktop, not when workbooks are deployed to the cloud. Yesterday, Microsoft announced the connector is now available within the Power BI Service, which means that workbooks containing Redshift data connections can now be deployed to the cloud. I’ve been working a lot with Redshift over the past year or so, and Power BI’s still my go-to data-viz solution, so I’m delighted to see the this announcement, as it means that Redshift-based workbooks can now be shared with others via powerbi.com.

A couple of months ago, Microsoft’s new-look Power BI Preview rolled out globally. Ditching the Office 365/Sharepoint Online requirement, the new Power BI is a streamlined, simplified version of the product that attempts to lose some of the bloat and give users a focussed, easy-to-use, self-service BI platform.

So has it worked?

I’ve been meaning to write something on Power BI for a long time now, and I’m a little late in getting round to writing this, as most of the dust has already settled after Microsoft sent out the first round of invites to the Power BI for Office 365 preview, and a lot of people have produced some amazing work with Power BI. Chris Webb has written a pretty comprehensive review on his blog, as have countless others.

After launching a number of really neat self-service business intelligence plugins and components over the past couple of years, Microsoft has finally announced their complete self-service BI package: Power BI for Office 365. Incorporating Microsoft’s four big self-service BI components of the past year or so; PowerPivot, PowerView, Data Explorer and GeoFlow, the Power BI suite combines these parts into a single, unified offering. Most exciting of all though, is the inclusion of a mobile application for either Windows (I’m assuming Win 8) or iPad, which could very well be the secretive “Project Helix”, revealed at last year’s SharePoint Conference.