With the impending shutdown of Google Analytics legacy Universal Analytics product in favour of GA4, vendors have been rolling out updated connectors to support native integration between their tools and GA4. One notable absence from these updates was Microsoft’s Power BI, despite numerous requests from users over the past couple of years to provide native GA4 support. Fortunately, it seems with the June release of Power BI Desktop (version 2.118.828.0), Microsoft have released an updated Google Analytics connector in Power Query (a component of Power BI) which provides beta support for GA4 connectivity. I haven’t been able to find any announcement of this update, rather it appeared on some technical documentation for the Google Analytics Power Query connector on Microsoft’s Learn site.