If you’re a reasonably social media-savvy person, you’ll no doubt have heard of (and perhaps used) Klout, an innovative online service for measuring online influence via social media. Klout’s unique selling point is their own calculation of influence, the Klout Score. While it’s not exactly new to the social sphere, having been on the go in some shape or form since 2008, Klout have recently been engaging in a substantial push to increase the scope of their offering by adding many more social networks and features.read more
Self-confessed social “anti-network” site OneTrueFan has recently launched a new API, currently in beta, which provides a staggering level of access to their “Fanalytics” data.
OneTrueFan works via a combination of Facebook/Twitter integration and a custom browser add-on, which tracks your browsing behaviour. By tracking which pages you visit, what content you share and what you post about, OneTrueFan can compare and rank all their users and offer valuable insight into users’ online behaviour.read more
A lot of my job as a software developer for a digital marketing company involves investigating new tools and finding out ways of analysing websites and their content, usage and trends. As such, my team are always discussing new things we can explore and coming up with new ways of looking at the web.
We’ve discussed sentiment analysis many times before, checking keywords or site content to determine whether what’s being said is in a positive of negative tone. One of our discussions today resulted in one of the guys finding uClassify’s Sentiment Classifier.read more