So much for the death of Xbox
So much for the death of Xbox

The gaming Internet lost its shit yet again earlier this month. This time it was the turn of Xbox fans after information was leaked that Xbox were going to be making some of their exclusive titles available on Playstation and Nintendo Switch. Known for their rational and level-headed approach to speculation, Xbox Twitter quickly descended into claims that Halo, Gears, Forza, Starfield, Indiana Jones and other titles would launch on PS5 and that Xbox would completely stop making hardware and die as a brand. Phew. Xbox boss Phil Spencer added fuel to the fire by not denying the rumours and only stating Xbox would release a business update the following week. So what’s going on?

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Web & technology OneTrueFan launches “Fanalytics” API

Self-confessed social “anti-network” site OneTrueFan has recently launched a new API, currently in beta, which provides a staggering level of access to their “Fanalytics” data.

OneTrueFan works via a combination of Facebook/Twitter integration and a custom browser add-on, which tracks your browsing behaviour.  By tracking which pages you visit, what content you share and what you post about, OneTrueFan can compare and rank all their users and offer valuable insight into users’ online behaviour.

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A lot of my job as a software developer for a digital marketing company involves investigating new tools and finding out ways of analysing websites and their content, usage and trends.  As such, my team are always discussing new things we can explore and coming up with new ways of looking at the web.

We’ve discussed sentiment analysis many times before, checking keywords or site content to determine whether what’s being said is in a positive of negative tone.  One of our discussions today resulted in one of the guys finding uClassify’s Sentiment Classifier.

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picnicerror.net is a personal blog where I post various ideas, thoughts and discoveries through both my day to day work in marketing technology and general hobbies and interests.

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